That's right, Information sells. Write it down. It certainly took me a while, but the penny finally dropped. I was buying book after book, product after product.
Signing up for this that and the other, but it was all bull. Well most of it was anyway. They all pretty much told you the same thing, but what amazed me was that these guys in the internet world were running sustainable businesses from selling it.
They were multi millionaires. This was all from selling information.
Yes they exaggerated the truth, they fed off what the great business guru Rich Schefren describes as an 'opportunity seeker'.
The opportunity seekers were always waiting for the next get rich scheme. Credit Cards ready to fire like a gunslinger in the Wild West.
I'd established now that I was good at something online.
I was king of the opportunity seeker's or at least one of them. I couldn't be the only one? I was buying instead of selling. How could I possibly make any money, ever?!
After reading my 1,000,000th business book, I learnt the psyche of the opportunity seeker, their behavioural patterns and urge to keep buying. I was reading about myself...
I learnt that an opportunity seeker has the right mindset and is confident of making his business work. But they get caught in a whirlwind of the next big opportunity and never complete the last thing they were working on.
They never move forward and get caught in a cycle.
They have the knowledge but not the patience to see their work out. They constantly fear failure and they think they are getting further and further away from making their fortune online. That's why they look for the big and quick fix every time. That's what these 'big online guru's' feed on.
Because they are not seeing the overnight riches the gurus promise them after paying $2,000 for an online course. The opportunity seeker reverts back to seeking opportunities of another get rich scheme and the cycle starts again.
You must not fall into this trap. If you take anything away from this book, it's that you cannot under any circumstances fall into this trap of opportunity seeking because you will get nowhere and your business will end up hitting a brick wall.
You will go round in circles buying products instead of creating and growing a business yourself.
After years of seeking the next big thing I learnt that there was one defining thing between the successful online and the unsuccessful. Just one, tiny little secret you need to get you on the right track.
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